Seoul - a few years ago, perhaps we still often see how dependence on people on people with dongle. So when will put on the internet, just plug dongle to laptop and a few moments later you was able to online and happy browsing......!!!.
But it first. Dongle now seemed to disappeared swallowed by age. Internet user become more and more of a grip (smartphone), and if must open the laptop tethering via mobile phones an option to many do. Plus now has many public areas are covered free Wi-Fi. Quoted from Detik romance operator with dongle was so anxious to bb felt again by Smartfren. It is just, This time the 'partner' is a Wi-Fi modem, not longer dongle.
"We hope history can repeat business MIFI dongle in 2011 - 2012 that could sell 2 milion units, "said arya mada prasaja, DATA & IOT devices section head smarfren when talking with a number of media in seoul, South Korea.
Rescuer tight bag
Roberto explained, barriers to widespread adoption of 4G in Indonesia one of which is the necessity to replace the device. Where this can not be done in a short time by everyone.
"We've done surveys, where people who want to move to 4G average are those who feel it is time to replace the phone. So we see of course trade in what we do, after more than 20 months in new they want to change (mobile ). Because of its life cycle as it is. Under the (less than 20 months) has not been willing to change, "he said.
Because the price considerations then Smartfren rack my brain how to bring 4G devices are cheap so it can be ramped up customers to sample 4G. Then from there came the idea to lift the MiFi 4G. The price of 4G phones now on the market the cheapest is in the lift Rp 899 thousand, of which it is felt still burdensome for medium users down.
"Therefore, for people who want to connect to the 4G but limited funds we use strategies MiFi. Indeed, judging market MiFi in Indonesia was not great, but we think this will help the adoption of 4G. As far as I know that the focus of work MiFi on the market only one ISP. These do not rely on MiFi, so this is an opportunity when we entered the MiFi, "said Roberto.
"The goal is to provide 4G devices at affordable prices, so MiFi which we launched it was affordable (most inexpensive Rp 399 thousand-ed). So we will go to get 4G devices under $ 500 thousand that may be difficult for a mobile phone, so we provide MiFi, "he continued.
Of data held Smartfren, picture early users 4G dominated by young people, with a lifespan of 15-35 years. They come from a class A, B, and C. so precisely that the upper classes that go in first.
"So if we see from the product portofoliio, our sales (smartfren-red.) The most high MiFi and Andromax R most expensive. And if we look at the CDMA market that the class is cheap. It is precisely this new phenomenon, as we see consumers expect performance and device capable. So there is a difference of people who entered 4G and CDMA customers, "added Roberto.
Tidak ada komentar:
Posting Komentar